In the summer of 2018 I had the oppurtunity to create dozens of touring admats. Part of the gig was to reformat admats for different social platforms and news outlets.
Tour-artwork is some of the most quintessentialy 'cool' pieces of the touring puzzle. It's vital that the artwork is engaging, informative, easy-to read PLUS it has to represent the artists on the bill. That's why so many people collect tour posters — they're just so damn cool. Some tour admats even become famous on their own. I could talk all day about this, but I won't do that to you.
If you're going on tour soon — let me help get you ready.